These are the years I have been involved in international trade and marketing.

I started my professional career in the automotive sector, as export manager for the company Tecnomatrix, dedicated to the design and manufacture of quality control machinery. After years of developing the international sales portfolio of this company, I took over its sales and marketing management. The following stage in this same sector, this time in Pont Aurell, a company dedicated to the production of nonwoven fabrics for car interiors, allowed me to reaffirm my international and commercial profile. A change in my personal life led me to reorient my career towards a new area: tourism and, more broadly, services focused on a B2C audience.

My transition to the tourism sector has allowed me to specialise in one of the branches of marketing that my time in the automotive industry had allowed me to develop: digital marketing. Social media management, online advertising, and definition of communication strategies in an international and constantly changing environment became my new challenge.

Digital marketing is an absolutely fascinating branch of marketing: aware of how fast this sector evolves, I am frequently trained and informed of the latest developments and technologies available to provide the best service to my clients, my latest training being Digital Marketing: Customer Engagement, Social Media, Planning & Analytics at the prestigious Columbia Business School.

These different stages in my career have been challenging, often demanding, but always exciting. These stages led me to my current professional profile, to a new stage, and to the biggest challenge of my career: Digital Marketing Lanzarote, my own project, which I founded in 2018, and its extension to Fuerteventura: Digital Marketing Fuerteventura, in 2024.