MAICA
BARROS MARTINEZ

COPYWRITING & COMMUNITY MANAGEMENT: THE POWER OF WORDS APPLIED TO MARKETING

gladys becerra torlay digital marketing lanzarote

When I was 2 years old, I impressed my family by reading them a book about Chip and Chop, the cute little chipmunks. The truth is that it had a trick, I had learned it by heart so many times I had asked my family to read it to me.
This was only the first of hundreds of books that have accompanied me throughout my life. I soon became passionate about reading and writing.
When I was only 9 years old I knew I wanted to write, but due to my restless nature (I have many passions) it took me a little longer than I expected to dedicate myself to it.

MY FIRST STEPS

Due to life circumstances, I started to combine work with my studies at the age of 17.

I discovered the world of hospitality and fell in love with a profession that drives you to achieve excellence in customer service.

I was surprised by the many skills that can be developed in this world: psychology, empathy, respect, emotional management and experiential marketing among others.

INTERNATIONAL TRAINING

After finishing my studies in International Business I decided it was time to learn to communicate more and better; so, at the age of 22 I moved to London.

There I dedicated 4 years of my life to to perfect my English while working at Nandos UK, I was in charge of the operational training of new employees.

I soon got tired of the cold and decided that my next destination would be a paradisiacal place.

BACK TO THE ORIGINS

Lanzarote was knocking on my door and I opened it without a second’s hesitation.

This change was accompanied by new professional goals. I decided it was time to recover my childhood dream: to make a living from writing.

So, after training in French, Digital Marketing with Juan Merodio and in Copywriting with Maïder Tomasena, I started to be part of the DML team, first as Community Manager and then in the area of digital strategy, from social networks to the implementation of campaigns on Google and Meta.

I can write content that sells to connect with your potential customers in English, Spanish and French. Not bad, isn’t it?